This is What is Going to Happen With Your Data

  • What is Going to Happen With Your Data?

    This is what is going to happen with your data in the near future, is your company ready for the competition and new standards future data integrations will create?

Roots of the Data Industry and What is Going to Happen With Your Data

To properly analyze what is going to happen with your data, you should refer to history to learn about the data industry, Gil Press with Forbes offers a quick run-through. What is going to happen with your data relies on where it will be implemented in the near future.

Data has been around for a while, but only just recently has it hit mainstream concern with companies like Yahoo, Equifax, Facebook, and LinkedIn proving frail at protecting what many users believe should be safeguarded by companies. The end user consensus is the belief that it is the companies responsibility to secure such information.

What is Going to Happen With Your Data

As I spoke about in a previous article regarding ownership of the gaming industry, Tencent, a company built by Ma Huateng, Zhang Zhidong, Chen Yidan, Zeng Liqing, and Xu Cheney, is partly responsible for tracking banking informationonline activity monitoringreal-time video-enabled facial recognition algorithms, and the citizen scoring system implemented in China.

Tencent has effectively found a way to track each citizen, the individual’s digital footprint, their online habits, their shopping habits, their personality, who their friends and family are, and they can put a face to a name, and even an online alias. Each person is given a score, similar to the United States credit scoring system, except instead of just financial responsibility ratings, it is rating who the person is and their “rank” in society. This should be a foreshadowing for the rest of the whole world, right? Not exactly. This would require a complete overhaul of the government’s role in and around a private business. If something like this were to happen in the United States it would not happen quickly, and it would be near impossible for a system like this to become accepted by the democratic nation.

This is What is Going to Happen With Your Data

The United States has a large digital footprint, and your data is part of it. This is what is going to happen with your data in the not-so-distant future, in order of how far off it is:

  1. Your data will be added to artificial intelligence systems
  2. Your data will be integrated into public security systems
  3. Your data will be integrated into home-living automatons

Your Data will be Added to Artificial Intelligence Systems

What better way to help a customer than to know their lifestyle, habits, behavioral patterns and influences? Big data can be broken down into a few sets, all of which are comprised from the digital footprint the end user provides to data companies. The automated customer service engines that are beginning their influence are the 1.0 models. The 2.0 models will have data integrated into them, making the automated systems much better at handling requests for a personalized experience with the company providing service.

Your Data will be Integrated Into Public Security Systems

Traffic cameras, store security systems, web-enabled weather cameras, satellite imaging, and public official camera systems will have facial recognition integrated alongside the data superset provided by the data companies in co-operation with media security systems. Much like what Tencent has implemented into their repertoire, a private company is likely going to win the government bid to enable and expand its technological capability to analyze unique situations quickly and accurately. While it is speculation, my guess is the company that will do this does not exist yet.

Your Data will be Integrated Into Home-Living Automatons

While this is currently not something people expect to happen based on the consensus belief that morals must overpower technological capability, it will happen. 15 years ago people believed they would never shop online, 10 years ago they would never provide their fingerprint or iris to a private company, now it is common for consumers to use their phone’s camera to scan their credit card to be held on a cloud system for faster shopping.

Beliefs and comforts change with time, and what is going to happen with your data as technology simplifies more tasks for the consumer becomes dynamic. Eventually, the home-based automaton that will gladly get you a coffee and fold your laundry will also have large amounts of data integrated right into it. It will know the name and habits of everyone on your street, and the live scores for the football game. It will happen, and our society will welcome it with the promise of simplifying life.