Brian S. Gagne


So, you’re curious How to set up a website. Here are some basics and things to consider. Bold terms are going to be placed into the glossary once it is built, I am still working on that as of March 2018.

To set up a website, The first thing to figure out is what the goal of the website is.

  1. Marketing
  2. Brand Experience and Interaction
  3. Entertainment
  4. Conversions
  5. Sign Ups
  6. Sales
  7. News/Blog
  8. Combination / More than one objective

Once you have the goal decided upon, the next thing to do is find a domain name that is one of the following:

  1. A brand name
  2. A keyword name
  3. A fun name/memorable name
  4. Company Name

Make sure all of the social media accounts can be registered as well, they should match the domain, or be as close as possible to stay away from brand confusion.

  1. Will you have a developer available?
  2. YES
  3. Custom Platform
  4. CMS
  5. Static
  6. NO
  7. Hire Someone
  8. Can you code it yourself?
  9. YES
  10. Custom Platform
  11. CMS
  12. Static
  13. NO
  14. Hire Someone
  15. Buy Hosting, based on your needs
  16. Get Hosting Yourself
  17. Big Sites need Big storage space and better processing
  18. Small sites need less space and less processing
  19. CMS uses more space than static/custom (usually, in the long run)
  20. Shared hosting is slow, has security holes, and spam-punishment spillover (advice: stay away from shared, get VPS at a minimum, save yourself the headache – if one person on any domain on the shared hosting gets spam blocked, your site goes with it until the host or yourself appeals it with a positive result, it’s annoying.)
  21. Hire Someone
  22. Configure Your Email
  23. Make some email templates for your “noreply”, and standardize your email signatures
  24. Install DKIM at a minimum
  25. Get Your SSL
  26. Use Comodo, costs money
  27. Use “LetsEncrypt” (some hosts have this built-in, you should ask, it’ll save you about 200 bucks a year, unless you are selling products through your website. If you collect credit cards do not use LetsEncrypt, they have no insurance included in their SSL license, Comodo does – I suggest letting someone walk you through this part if you don’t get it, it is critical.)
  28. Configure the domain on the hosting side
  29. Use only non-www or www, not both unless they are 2 different websites
  30. Add security
  31. Add your CMS or start coding
  32. Graphics, video, images, text
  33. Learn about SEO
  34. Read about Device compatibility
  35. Implement what you’ve learned
  36. Backlinks
  37. Link all social media
  38. Use open graph technologies
  39. Use analytics to find areas needing improvement
  40. Encourage sharing, or buy ad space on blogs
  41. Share Ideas
  42. Collaborate
  43. Write
  44. Videos
  45. Social Media
  46. Engage
  47. Interact
  48. Connect
  49. Grow

There are the basics – ping me if you would like to chat, I do free consults.